Victim of a capricious editor
Regular Onion readers may be mildly amused at this article—or not. Translators who have been victimized by the “change every possible word to its synonym” editor will smart in sympathy.
Consolidated Concepts copywriter Ronald Leff announced Monday that his vision for the Black & Decker Electronic Toast-R-Oven™ Broiler instruction booklet was "thoroughly betrayed" in the final editing process. […] Leff said there is a "control freak" factor at work.
"Charlie makes a lot of changes that are totally arbitrary. A perfect example is my paragraph on removing and cleaning the crumb tray," Leff said. "He changed 'scrubbing pad' to 'scouring pad' purely for the sake of change, as though he needed to feel like he was an editor. I specifically asked Charlie about his thought process behind that one, and he couldn't even give an answer. He just said, 'I don't know, something about "scrubbing pad" just didn't sound right.'"